The Realities of Omnichannel Retailing

The Realities of Omnichannel Retailing
About the Episode

How does omnichannel retailing create an optimal traveler experience while giving travel managers better service options?

In this TravelConnect episode, ARC President and CEO Lauri Reishus sits down with Susan Lichtenstein, managing partner at DigiTravel Consulting, and Dorian Stonie, senior director of global travel at, for an in-depth look at the benefits of implementing omnichannel retailing in a travel program.

The guests give perspectives from the viewpoints of an omnichannel solutions provider and a director for a large corporate travel program. They talk about the misconceptions, realities and benefits of omnichannel retailing. Lichtenstein and Stone also discuss the biggest questions they get about booking travel and share the key data insights unlocked by an omnichannel solution. The conversation highlights increased search and content options for air travel, car rental and hotel suppliers and touches on the future of omnichannel retailing in the travel ecosystem.

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